BMW Super Bowl Ads

After a 10 year hiatus, BMW is back at the Super Bowl. BMW of North America has launched a series of humorous 30-second spots to highlight the features of its new 3-Series. While the automaker has produced a series of six videos, only two will air in regional markets during the Super Bowl. The first, called “The Big Grab,” will run in the New York City area only, while the second, dubbed “The Close Call,” will air in Southern California. Watch the BMW Super Bowl 2012 ads below — which one is your favorite?

Press Release:

BMW of North America today unveiled a series of six playful digital shorts as part of a new national advertising campaign in support of the launch of the all-new BMW 3 Series Sedan, which goes on sale February 11. Two of the shorts will also air in ads during Super Bowl XLVI in regions across the U.S.: the first entitled “The Big Grab,” in the New York Tri-State area; and the second, “The Close Call,” in the Southern California-Los Angeles, Atlanta and Houston areas.

Created by Kirschenbaum, Bond, Senecal + Partners, the national program features a series of six 15 and 30 second digital shorts that playfully illustrate some of the many new technologies that have been integrated into the all-new BMW 3 Series. For example, “The Perfect Seat,” illustrates how an odd couple — a driver and his much-taller companion — can share the driver’s seat thanks to driver’s seat memory.

Beginning Monday, February 7, select digital shorts will begin airing online at sites including NBC.com, ABC.com and Hulu. All of the content, including the Super Bowl spots “The Close Call” and “The Big Grab,” where a heated steering wheel saves the day when a group of freezing friends hop into the car, can be viewed online at www.youtube.com/bmwusa.

“The BMW 3 Series is the global benchmark for a sports sedan,” said Dan Creed, Vice President of Marketing, BMW of North America. “With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire.”


Is a Lamborghini SUV around the corner?

Rumors are running rampant that sports car manufacturer Lamborghini is prepping a surprise for the upcoming auto show in Beijing in April – a new SUV.

Images were published in the Italian publication quattroroute.it, reportedly showing off the new Lambo.

Reports indicate the Lamborghini SUV will be based on the platform of the next Cayenne and will arrive in 2015 or 2016. It will be powered by a V10 from the Gallardo, but the production vehicle will be a hybrid with about 700 hp.

Lamborghini’s interest in an SUV has been well-publicized. And with upcoming SUV’s due from Maserati and Bentley, the Italian auto icon will likely want to stay up with the competition.


New 2012 BMW X6

BMW has released official images of the updated version of its flagship SUV – the BMW X6. The big news for the upgraded, 2012 BMW X6 is the addition of the new X6 M50d variant, which comes under the brand’s recently revealed BMW M Performance Automobiles range.

The X6 M50d will be powered by a 3.0-litre triple-turbo diesel engine. Producing 280kW of power and 740Nm of torque, the new variant can sprint from 0-100km/h in 5.3 seconds, yet uses just 7.7 litres of fuel per 100km under European combined standards. That makes it one-tenth quicker than the petrol-powered twin-turbo V8 xDrive50i, and almost 40 per cent more fuel efficient.

The M50d will slot into the range between the xDrive50i and the X6 M, suggesting a starting price of around $165,000 before on-roads.

The mid-life X6 upgrade is largely cosmetic, with small changes to the front, rear, wheel designs and interior finishes.

BMW’s designers aimed to emphasise the car’s width, giving attention to the fog lights, air intakes, bumper design and kidney grille. Adaptive LED headlights are available as an option to the standard xenon units. The taillights now incorporate twin LED banks, mirroring others in the modern BMW range. The xDrive50i gets new 19-inch light alloy wheels. The standard leather can now be optioned in Vermillion Red, while those who opt for the nappa leather upholstery can select between Black and Ebony White.


Peugeot 3008 Allure HDi150 Reviewed

Powered by Guardian.co.ukThis article titled “On the road: Peugeot 3008 Allure HDi150″ was written by Sam Wollaston, for The Guardian on Friday 27th January 2012 22.59 UTC

The first thing you notice when you turn the key in the ignition of the Peugeot 3008 Allure is a little see-through Perspex screen that rises on top of the dashboard, in front of the steering wheel. Whoa! What the hell is that? “0mph” it says, in orange, until I start off down the road, when the numbers increase.

Ah, I see, there’s a small projector, projecting my speed on to the screen. So I don’t need to take my eyes from the road to see how fast I’m going. It’s like having my speed written on the road ahead, a constant reminder. You can get other information up there, too – for instance, how many seconds you are behind the vehicle in front, to stop you getting too close – but you could argue that that information is already there. Nothing really beats simply looking. You can get too reliant on gizmos and gadgets. The speed thing is brilliant, though, especially for someone with six points on their licence. If all the cars I tested had them, my career as a famous motoring journalist might last a little longer.

Not that this is a car I’m going to be going very fast in, albeit the 150bhp two-litre diesel model does plenty of low-end grunt. It’s one of those crossovers that is becoming increasingly popular. A little bit SUV, but less socially unacceptable and murderous on the old planet; a little bit people carrier, but less like a bus to drive; a little bit estate car, but fatter and therefore roomier… It’s a little bit anything you want it to be, really.

Apart from lovable, perhaps. My nine-year-old nephew certainly wasn’t much taken. “It’s like a turd,” he said (apologies for the language – he’s been very badly brought up). Oh yes, why’s that, Oliver? “Because it’s big and brown and it looks like a turd.” (He’s not colour-blind – the one in the photo is not the one I had. That one was brown, or metallic “hickory”, to be precise.) Nothing like anything I’ve ever passed, mind (my nephew’s diet is as bad as his upbringing, it seems). But he does kind of have a point. Certainly it’s not beautiful. It does get much better inside – it’s spacious and pleasant and light, if you’ve got a posh one with a panoramic roof.

I was a crossover sceptic, thought they were neither one thing nor the other, but I’m coming round to them, beginning to see the point. Certainly for a winter weekend in Wales, with lots of stuff and muddy boots, the Peugeot 3008 was great. And I didn’t once creep above the speed limit by mistake, not even by one mile an hour. Ha, the column, and the famous career, live on.

Peugeot 3008 Allure HDi150

Price £22,795
Top speed 121mph
Acceleration 0-62mph in 9.7 seconds
Combined mpg 51.3
CO2 emissions 145g/km
Eco rating 6/10
Cool rating 4/10

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Ferris Bueller 2012? Watch the Super Bowl Ad

This 10-second YouTube teaser shows Ferris Bueller star Matthew Broderick asking “How can I handle work on a day like today?” and then cues a snippet of “Oh Yeah,” the song from the John Hughes movie “Ferris Bueller’s Day Off.″ What the video doesn’t reveal is the sponsor. Instead there’s just the message “2.5.12″ — also known as Super Bowl Sunday.

However, on Friday, the auto blog Jalopnik reported that a source “familiar with Honda’s operations” revealed that Ferris will appear in a commercial for the car company during the Super Bowl. “The source also added that the spot was going to mimic much of the original film, except this time prominently featuring Hondas,” Jalopnik reported. “The big jump the two valets do in Cameron’s dad’s Ferrari? We hear this time it’s going to be a Honda CR-V.”

“Honda is pouring a lot of money into this ad and, according to our source, hired The Hangover writer/director Todd Phillips to put it all together.”


Vintage 1955 Mercedes-Benz 300SL Gullwing sells for record $4.62 million

A vintage 1955 Mercedes-Benz 300SL Gullwing has sold for a record $4.62 million at auction in Scottsdale, Arizona. The Gullwing featured a rare all-aluminium in mint condition.

Mercedes made only about 1,400 300SL coupes between 1954 to 1957 – with only 29 of being the lightweight “alloy” models – making it extremely rare.

The vehicle had been expected for fetch $2.5-3.0 million.

timthumb.php 1955-Mercedes-Benz-300SL-41-625x415 1955-Mercedes-Benz-300SL-21-625x415


Larger Fiat 500 to debut at Geneva Motor Show

Fiat’s 500 supermini will reportedly come in a larger version, to be unveiled at the Geneva Motor Show in March. The Italian brand is gearing up to release a wagon version of the tiny model, reports Automotive News.

Although details on the model are currently scarce, it’s believed to be a more roomy version developed specifically for the US market and is likely to come with a high-performance variant from sister brand Abarth.

Recent pictures from Italy suggest that the automaker could be planning to borrow elements of both the 500 and the new Fiat Panda for the new models, if one shot captured at a ski resort is anything to go by.

Last year, it emerged that Fiat was planning a B-segment (a supermini, or subcompact model) vehicle called the ‘Ellezero’ to compete with the likes of the Ford B-Max, with analysts predicting a 1.4-liter engine (the same as the Fiat 500) and five- or seven-passenger capacity.

However, any new model is unlikely to sport quite the dimensions of Milan engineering firm Carrozzeria Castagna’s reinterpretation of the Fiat 500 as a stretch limo, revealed by Italian magazine Quattroruote last week.

The larger-than-life 500 LimoCity, Landaulet and LimoSun have been formed of multiple Fiat 500 units to build a 500 that can measure up to a staggering 5.3 meters in length.


The Latest McDaddy from McLaren

Coral Gables, Florida

When I get an invitation for an event at The Collection luxury auto dealership, I can always bet that I am in for a treat. The latest invite was for the January 2012 presentation of the new swanky McLaren showroom, as well as their all-new sports car, the MP4-12C. All I Can say is….Wow!

As I arrived into the dealership’s elegant porte-cochere, my senses became almost overwhelmed with the range of breathtaking customer cars, ranging from the latest Aston-Martins, Ferraris, Lamborghinis and of course, the star of the show, the spectacular MP4-12C! As I grab my glass of champagne, I head directly to the new McLaren showroom which would soon be filling up with VIP’s. With just one look, I can say that their newest display area is on par with the amazing vehicle from McLaren. Standing in the middle of the room one can’t help but to notice the modern, sleek design, featuring double height ceilings, glass-walled offices as well as an elegant sitting area that features McLaren accessories available for the MP4-12C aficionado. Enough about the showroom, let’s talk about the star of the event. As I sipped on the bubbly and ate elegant canapé’s, I could not stop staring at the surgically precise design of the newest McLaren super car. There are amazing details, like the perfectly executed carbon fiber accoutrements, that assist in channeling the aerodynamics as well as help with cooling and handling, plus the LED tail lamps and the glass covered engine bay, that looks more like a work of art than a powerplant. Of course, the forward opening, scissor-like doors are a signature piece of the MP4-12C. These alone, created a stir with the guests.

There were several vehicles open and available for personal inspection that gave the guests a chance to sit inside and experience the interior of the vehicle first hand. Once inside this technological marvel, you can’t help but to be amazed by the simple elegance of the cockpit. Make no mistake; this is a serious driver’s car, yet it’s one that offers the perfect balance of performance and luxury. Leather and carbon fiber is placed in all the right places without being over-the-top. Fit and finish is perfection redefined and the technology is, well; McLaren.

The night’s event was full of wonderful entertainment, including a trio of beautiful ladies playing electronic violins featuring “dueling sessions” in addition to a top notch DJ and two full bars. Mid-way through the evening, Mr. Ken Gorin, President and CEO of The Collection as well as Mr. Ron Dennis, Executive Chairman and Mr. Tony Joseph, Regional Director McLaren, spoke about the newest addition to the dealership as well as their latest pride and joy, the MP4-12C. This, the latest road car made by the storied McLaren factory in the UK, went on sale December 2011. The MSRP is: $229,000.00 and global production for 2012 is expected to be 1,500 vehicles. Power comes from a V8, 3.8 liter, twin turbo engine with 592 HP, giving the MP4-12C a 0-60 MPH time of: 3.2 seconds.

 

 

 

 

 

 

 


Ferrari Xezri Concept by Samir Sadikhov

Make this concept car a reality! Meet the Ferrari Xezri Concept, designed by Samir Sadikhov. Ferrari World held a design contest last year and fielded designs from all over the world from hopeful artists who had an opportunity to have their car put into production. The second place entry for the Ferrari World Design Contest 2011 was Sadikhov from Azerbaijan who designed the Xezri Concept car.

“My Ferrari project was an idea of designing a model that a synthesis of its technological knowledge and its sporting experience, said Sadikhov. “This project must be the source of the highest level of technology characterizing a unique car, which is absolutely innovative and represents the quintessence of Ferrari past and present and looks to the Ferrari of the future.”


James Bond In Motion at the National Motor Museum, Beaulieu

Powered by Guardian.co.ukThis article titled “Shaken and stirred: Bond cars, boats and autogyros go on display” was written by Sam Wollaston, for The Guardian on Sunday 15th January 2012 14.43 UTC

Der ner, DER NER, dern der ner. Dum dididi der dum dum dum, dum dididi derr dum dum dum … That’s the James Bond theme, just in case you don’t read music. It’s hard to get it out of your head at the National Motor Museum in Beaulieu in Hampshire at the moment. To celebrate half a century since the first film, Dr No, they’ve put together the largest exhibition of Bond vehicles ever staged. Fifty vehicles – lent by Eon Productions, by the Ian Fleming Foundation and by private collectors – for 50 years.

It’s not quite comprehensive; there are a few minor omissions. Like the Sunbeam Alpine in which Sean Connery was chased along a dusty Jamaican track by a black hearse containing the Three Blind Mice in Dr No. Nobody knows what happened to that car. In those days they just used to give them away at the end of a shoot. The Dragon Tank from the same film too – missing, presumed dead.

Most of them are here though. The silver-grey Aston Martin DB5 of course, the most famous Bond car of all, which first appeared in Goldfinger and has had cameo drive-on roles in recent outings. Here it’s parked up next to Goldfinger’s custom yellow and black Rolls-Royce Phantom III, chauffeured by Oddjob in the film. Also here is Cubby Broccoli’s personal Roller – a Silver Cloud II, which he foolishly lent to Grace Jones (playing May Day) in A View To a Kill. Foolishly because she pushed it into a lake. That scene was actually played by a body double – the car, not Grace.

If the Aston DB5 is the car most associated with Sean Connery’s era, then Roger Moore’s most famous wheels – and fins – must be the amphibious Lotus Esprit from The Spy Who Loved Me. The underwater scenes were filmed in the Bahamas, and the vehicle on display here was recovered from a scrapyard there, where it had been painted red and bedecked with Christmas lights. Now it’s been restored to something like (it’s still missing a door handle) its former glory.

They’re better at hanging on to them now. The BMWs (Z8, the remote controlled 750iL, R1200C motorcycle) and more recent Aston Martins (V12 Vanquish, DBS) of the Pierce Brosnan and Daniel Craig films are all here. Before- and after-action models too – so some are dented and scratched and riddled with bullet holes after spectacular rolls and encounters with bad guys. I’d think twice about buying a second-hard motor from this guy – always check the “one careful owner” isn’t 007, that’s my advice.

It’s not just cars and motorbikes. There are parachutes, and underwater tow sleds. The crocodile mini-submarine from Octopussy is on display, as is Timothy Dalton’s (remember him?) cello case toboggan. Boats too, of course – a lovely wooden Fairy Huntress (could do with a lick of varnish) from From Russia with Love, and the speedboat that did the amazing levy leap in Live and Let Die. Plus planes and other airborne vehicles, like the Acrostar microjet from Octopussy. Remember Roger Moore pulling into a nowheresville gas station and saying “fill her up please”, very Britishly, to a bemused redneck pump attendant?

Little Nellie’s here too, the tiny helicopter from You Only Live Twice. Actually not a helicopter, but an “autogyro”, which uses an unpowered rotor to provide lift and an engine-powered propeller for thrust. Speaking down the phone from his home in Norfolk, Wing Commander Ken Wallis, whose baby Little Nellie was, explains. “The thing is, the rotor blades on top turn in the same ways as a sycamore seed falling from a tree,” he says. “It’s the exact opposite of a helicopter, and is naturally stable.” Hmm, it didn’t look that stable. Shaken and stirred I think.

Wallis, a former tactical weapons expert with the RAF, was invited to Pinewood Studios to demonstrate his flying machine to Cubby Broccoli who immediately approved it for the 1967 film. Wallis himself was approved too, to fly it, as not only was he the only person who knew how to and dared to, but also he was more or less the same build as Sean Connery. Soon he was buzzing around the crater of a Japanese volcano, being pursued by baddies in heavily armed helicopters. “They had to keep asking me to slow down,” he chuckles, “I was too fast for them, they couldn’t keep up.”

Wallis has lent Little Nellie to the Beualieu exhibition. He still owns her, and several other of his autogyros which he still flies. Not into Japanese volcanoes anymore, just above the fields of East Anglia. But then he will be 96 in April.

Bond In Motion opens at the National Motor Museum, Beaulieu, on Tuesday 17 January

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